1/1: Interview with Eric Baldwin, Creative Director at Weiden + Kennedy
on Tuesday, August 17, 2010
For this edition of 1/1, I tracked down Eric Baldwin, Creative Director at Weiden + Kennedy in Portland, and one of the masterminds behind the recent Old Spice phenomena. He was kind enough to take the time to respond, and I am eternally grateful for the opportunity.
DC: Eric, it must feel fantastic to not only be part of a pop culture moment, but one of its creators. What song best illustrates this moment for you?
EB: Gene Wilder’s rendition of “Pure Imagination” or anything St. Louis’ own Michael McDonald sings.
See full interview at: 1/1: Interview with Eric Baldwin, Creative Director at Weiden + Kennedy | PrintMediaCentr.com.