1/1: Interview with Pat McGrew EDP, Data-driven Communication Segment Evangelist at Kodak
on Tuesday, August 10, 2010
Hi Pat and thanks so much for agreeing to answer a few questions for us. I have been following you on Twitter and I think you have some great insight to share. We have never met or spoken, so Im just as excited to read your responses as I hope the readers of this post will be.
DC: So to start off…WHO is Pat McGrew?
PMcG: Pat McGrew is someone with each foot firmly planted in different worlds. I started as a journalism major and I have been a practicing journalist, but more than a quarter century ago I wiggled onto a different path – corporate communication in various guises, and have been straddling the line between being a communicator and helping other people communicate ever since. I have spent the last 25 years working in data-driven communication, including 10 years as the president and CEO of GenText, which helped to build the print file transform business through the 90s. And that means I have a great understanding of both the reasons and methods for good communication and the methods and infrastructure that makes it possible.
Today I work for Kodak as the Data-driven Communication Evangelist, helping customers around the world developing best practices for using data to drive the best customer communication. I am also an Electronic Document Professional certified by Xplor International.
See full interview at: 1/1: Interview with Pat McGrew EDP, Data-driven Communication Segment Evangelist at Kodak | PrintMediaCentr.com.