Do not try this at home, or in your Marketing efforts
on Tuesday, May 24, 2011One of my marketing pet peeves is the “do not try this at home” disclaimer that sits in many TV commercials. Sometimes its “professional stunt person, or professional driver on closed course” but the inference is still the same no matter how unlikely or humanly probable that anyone could recreate these “life threatening” scenarios. I [...]
Do you have a bucket list for Print?
on Wednesday, February 2, 2011{EAV_BLOG_VER:534d0d76e81f4140} I was tooling around Facebook and all of these “bucket list” things to do before you die ads were on my sidebar. First, I started wondering if Facebook knew something that I didnt regarding my expiration date. I mean they track your every move – did my behavior pattern indicate my days were numbered? [...]
Use code XPLOPMC and you can attend XPLOR 2011 for FREE!!!
on Saturday, January 15, 2011The Xplor International Conference & Vendor Forum can best be described simply as a “one of a kind” event. It is the perfect blend of information, knowledge and networking, integrating both the end user and vendor communities in a three day, intimate format April 5-7, 2011 in Tampa, Florida. This year’s theme is The Next [...]
The Apprentice Strikes Again (aka Thank God for Printers)
on Wednesday, December 22, 2010Donald Trump and I have a relationship, but I am positive he is unaware of it. Besides his show The Apprentice being the inspiration for my “Win a Career Coach Contest,” I also spent a year doing a radio bit on KRAK in Sacramento, CA called “Debbie does Donald” posing as his secretary during his [...]
E.T. Blogs Home
on Tuesday, November 16, 2010Greetings to all following my intergalactic travel blog. I have finally made my way back to planet Earth after stopping for a little R&R on Europa. Boy, there have been may changes since my visit almost 30 years ago. The humans have increased their technology quite significantly for their species. While they are still light-years [...]
Was EW Magazine Production Asleep at the Wheel?
on Monday, November 8, 2010I am a bit baffled regarding the situation I am about to describe… I received my EW (with Captain America on the cover) and saw that the back cover, and ad for an upcoming TV show on TBS was upside down. My automated address was also upside down on the right side up cover. I looked [...]
Digital is not a four-letter word!
on Sunday, October 10, 2010The Number 42… Today is 10/10/10, and in binary code 101010 represents the number 42. Why is that important? Well, if you are also a fan of The Hitchhiker’s Guide to the Galaxy (HGG) you may recall that 42 is the answer to “life, the Universe, and everything!” So on this day, which serves as [...]
1/1: Interview with Larry Bauer Owner, Bauer Associates: Marketing for a New Age
on Sunday, October 10, 2010Hi Larry and thanks for taking the time to answer a few questions for us. I follow you on Twitter, and we are also connected on LinkedIn. I think you have a proactive and positive approach for keeping Print relevant in the emerging Print Media market, and I hope the readers of this interview will agree… [...]
1/1: Interview with Brian Solis, Principal at FutureWorks, Blogger & Author of Engage! | PrintMediaCentr.com
on Wednesday, September 29, 2010Hi Brian. Thanks so much for answering a few questions. Your reputation and credibility in the New Media arena placed you on the top of my interview wish list, and I am very grateful you were able to find some time to respond. I have spent extensive time on your website and I encourage anyone reading [...]
LinkedIn Logistics: Tips & Tools
on Sunday, September 19, 2010As the owner and manager of the Print Production Professionals Group on LinkedIn, I receive quite a bit of email from members asking me for some advice on the best way to navigate through this networking world. The following information is based upon my personal experience, and a few good tips I received along the [...]